Islamabad – Since taking office on 25th January 2022, Director Mohammad Shahzad of the Audit Bureau of Circulation (ABC) has garnered commendation from numerous quarters for his unwavering commitment to transforming and streamlining the department.
Before Mr. Shahzad’s arrival, the ABC faced several challenges, but his dedicated efforts have significantly improved the audit processes, ensuring newspapers across Pakistan receive the support and guidance they need. Notably, newspapers have praised him for ensuring that audits are conducted on a purely merit basis, upholding the integrity of the institution.
Straightforwardness and dedication aren’t just buzzwords for Mr. Muhammad Shahzad; they are principles he lives by. His transparent approach, combined with an unwavering commitment to maintaining the highest standards, has instilled confidence in Pakistan’s newspaper industry. Today, thanks to his leadership, the ABC’s relationship with newspapers is characterized by mutual trust and respect.
The media landscape in Pakistan is vast and diverse, with newspapers playing a critical role in informing the public and shaping opinions. A robust and transparent audit process, as ensured by the ABC under Director M. Shahzad, ensures that media outlets can operate with confidence in their circulation figures, which ultimately benefits readers and advertisers alike.
Reiterating their trust in his leadership, several newspaper heads and editors across Pakistan have openly expressed their gratitude for his contributions. “M. Shahzad’s approach has been a breath of fresh air for the industry. His commitment to merit-based auditing has reinforced our trust in the ABC,” remarked a leading newspaper editor.
Director (ABC) Mohammad Shahzad’s tenure at the ABC so far is a testament to how dedication, transparency, and a commitment to excellence can lead to transformative changes. As he continues to drive the ABC forward, the newspaper industry stands with him, recognizing his efforts in building a more accountable and transparent media environment for Pakistan.
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